Hotel And Resorts / August 16, 2018 / Lyra Clemens
I treat what we have here as a cycle-of-life approach, not just with Beaches, but with all of our brands. Millennials are so important to us as a company. [For example,] we have a young couple in love who wants to get married at a Sandals. We have a variety of different inspirations that are good for that market, and very personalized. You can make your own wedding. We promote romance and love.
The hotel company aims to maximize its profile, said Winter, by being a member of Preferred Hotels, through which it gets many bookings. It also participates in Preferred’ s road shows and other consumer and trade events.