Hotel And Resorts / August 16, 2018 / Lyra Clemens
I treat what we have here as a cycle-of-life approach, not just with Beaches, but with all of our brands. Millennials are so important to us as a company. [For example,] we have a young couple in love who wants to get married at a Sandals. We have a variety of different inspirations that are good for that market, and very personalized. You can make your own wedding. We promote romance and love.
Over the years, the company grew to be a global, multifaceted luxury hospitality giant with 14 beach clubs, four hotels and resorts, a lifestyle division (including fashion boutiques and a magazine), special events and Nikki Cares, a 501c3 non-profit charity.