Hotel And Resorts / August 16, 2018 / Lyra Clemens
Over the years, the company grew to be a global, multifaceted luxury hospitality giant with 14 beach clubs, four hotels and resorts, a lifestyle division (including fashion boutiques and a magazine), special events and Nikki Cares, a 501c3 non-profit charity.
I treat what we have here as a cycle-of-life approach, not just with Beaches, but with all of our brands. Millennials are so important to us as a company. [For example,] we have a young couple in love who wants to get married at a Sandals. We have a variety of different inspirations that are good for that market, and very personalized. You can make your own wedding. We promote romance and love.