Hotel And Resorts / August 16, 2018 / Lyra Clemens
I treat what we have here as a cycle-of-life approach, not just with Beaches, but with all of our brands. Millennials are so important to us as a company. [For example,] we have a young couple in love who wants to get married at a Sandals. We have a variety of different inspirations that are good for that market, and very personalized. You can make your own wedding. We promote romance and love.
ultigenerational travel is on the rise, and families want value and quality. As an added bonus, Palace offers a “Kids & Teens Stay Free” promotion so families don’t have to worry about the monetary expense. Guests who book for five nights or more are eligible for a $1,500 resort credit, which can be used toward spa treatments, upgraded wines, and destination excursions and tours. Also, nearly all of the company’s properties are located in destinations that offer competing, upscale resorts.