Hotel And Resorts / August 16, 2018 / Lyra Clemens
For us, Millennials are extremely important, and we know there will also be other generations that will come after them. The next generation always has different needs and different desires. In our industry we don’t sell a tangible thing like a handbag or a mobile phone; we sell memories and experiences. We are trying to make their dreams into a reality. Any generation is interested in that.
The dual-branded concept creates enhanced and larger communal areas than what would be standard at a stand-alone property, benefiting both business and leisure travelers. The hotels feature The Lodge – a restaurant and lounge area for guests to meet, eat or just relax – as well as a shared lobby area, 24-hour fitness center and indoor pool for guests to unwind. The hotel also offers shared meeting space that can accommodate up to 100 people.