Hotel And Resorts / August 16, 2018 / Lyra Clemens
For us, Millennials are extremely important, and we know there will also be other generations that will come after them. The next generation always has different needs and different desires. In our industry we don’t sell a tangible thing like a handbag or a mobile phone; we sell memories and experiences. We are trying to make their dreams into a reality. Any generation is interested in that.
The hotel company aims to maximize its profile, said Winter, by being a member of Preferred Hotels, through which it gets many bookings. It also participates in Preferred’ s road shows and other consumer and trade events.