Hotel And Resorts / August 16, 2018 / Lyra Clemens
Multigenerational and family travel shouldn’t just be about the kids. All of us who have kids have been to [theme parks] and we all know the hard work the parents are putting in for the week. So you go to [theme parks] and it’s usually fast food and sugary drinks, anything to keep the kids moving, to make it easier for them to wait in the long lines for the rides.
I treat what we have here as a cycle-of-life approach, not just with Beaches, but with all of our brands. Millennials are so important to us as a company. [For example,] we have a young couple in love who wants to get married at a Sandals. We have a variety of different inspirations that are good for that market, and very personalized. You can make your own wedding. We promote romance and love.