Hotel And Resorts / August 16, 2018 / Lyra Clemens
I treat what we have here as a cycle-of-life approach, not just with Beaches, but with all of our brands. Millennials are so important to us as a company. [For example,] we have a young couple in love who wants to get married at a Sandals. We have a variety of different inspirations that are good for that market, and very personalized. You can make your own wedding. We promote romance and love.
The reasons why customers choose Beaches is because it is heavily [skewed toward] multigenerational guests. We provide activities and experiences for anyone from zero years old to 100. We have a small-kids program, programs for kids, ‘tweens,’ and teens, and activities for parents and grandparents.