Hotel And Resorts / August 16, 2018 / Lyra Clemens
I treat what we have here as a cycle-of-life approach, not just with Beaches, but with all of our brands. Millennials are so important to us as a company. [For example,] we have a young couple in love who wants to get married at a Sandals. We have a variety of different inspirations that are good for that market, and very personalized. You can make your own wedding. We promote romance and love.
The dual-branded concept creates enhanced and larger communal areas than what would be standard at a stand-alone property, benefiting both business and leisure travelers. The hotels feature The Lodge – a restaurant and lounge area for guests to meet, eat or just relax – as well as a shared lobby area, 24-hour fitness center and indoor pool for guests to unwind. The hotel also offers shared meeting space that can accommodate up to 100 people.