Hotel And Resorts / August 9, 2018 / Mercy Stjohn
I treat what we have here as a cycle-of-life approach, not just with Beaches, but with all of our brands. Millennials are so important to us as a company. [For example,] we have a young couple in love who wants to get married at a Sandals. We have a variety of different inspirations that are good for that market, and very personalized. You can make your own wedding. We promote romance and love.
With 1,000 rooms to fill, the property seeks to please a wide range of sun-seeking guests, including girls getaway groups, such as bachelorette parties; families; and foodies. With 50,000 square feet of meetings and conference space, it’s also a go-to hotel for corporate travel planners and groups of all shapes and sizes, with weekends catering primarily to leisure guests.