Hotel And Resorts / August 16, 2018 / Mercy Stjohn
I treat what we have here as a cycle-of-life approach, not just with Beaches, but with all of our brands. Millennials are so important to us as a company. [For example,] we have a young couple in love who wants to get married at a Sandals. We have a variety of different inspirations that are good for that market, and very personalized. You can make your own wedding. We promote romance and love.
For us, Millennials are extremely important, and we know there will also be other generations that will come after them. The next generation always has different needs and different desires. In our industry we don’t sell a tangible thing like a handbag or a mobile phone; we sell memories and experiences. We are trying to make their dreams into a reality. Any generation is interested in that.