Hotel And Resorts / August 16, 2018 / Mercy Stjohn
I treat what we have here as a cycle-of-life approach, not just with Beaches, but with all of our brands. Millennials are so important to us as a company. [For example,] we have a young couple in love who wants to get married at a Sandals. We have a variety of different inspirations that are good for that market, and very personalized. You can make your own wedding. We promote romance and love.
As I reclined in my beach lounger under a regal green, gold and white branded umbrella, overlooking the sugar sands of the Gulf coast, I took note of who might be enjoying the sunshine along with me. Is the Don CeSar still just a haven for the well-heeled, as it was in days gone by? Quite the contrary.