Hotel And Resorts / August 9, 2018 / Lyra Clemens
I treat what we have here as a cycle-of-life approach, not just with Beaches, but with all of our brands. Millennials are so important to us as a company. [For example,] we have a young couple in love who wants to get married at a Sandals. We have a variety of different inspirations that are good for that market, and very personalized. You can make your own wedding. We promote romance and love.
You can also do little things like a bonfire area, or something else where you get that experiential aspect, like a pony farm for kids and other activities for every age group.